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DirectAsia Insurance’s Group Managing Director & CEO (Singapore), Sirinthip (Celine) Chotithamaporn, receives recognition for being an Outstanding Leader in Asia 2020

Singapore, 16 September 2020 – Sirinthip (Celine) Chotithamaporn, Group Managing Director for Direct Asia Insurance, has been awarded "Outstanding Leader in Asia" by the prestigious Asia Corporate Excellence Sustainability Awards (ACES) 2020.

Release date: 16 September 2020

This award is presented to exceptional leaders who have demonstrated sound leadership and successfully apply it to spearhead growth and prominence for the company. These individuals have exhibited the ideal blend of business acumen, professionalism, entrepreneurial calibre and astuteness.

Celine Chotithamaporn helms a dual leadership role of Group Managing Director for Direct Asia Insurance across Singapore and Thailand and Chief Executive Officer for Singapore. Being a direct insurer in a competitive market requires sharp business acumen and a solid focus on driving results. Some notable achievements include growing the revenues for Direct Asia group by 48% and successfully shaving off 30points of Combined Ratio in Quarter 1 of 2020. This is done through tightening of operational efficiencies and enhancement of marketing and sales effectiveness. To scale significant growth for the organization, a new Executive Committee team was also put up in an endeavour to bring in fresh ideas to transform the current modus operandi.

Celine Chotithamaporn also believes and invests in people development as human resources are the bedrock of a company. The success or failure of a company depends on the people they have. To support this, Direct Asia offers both internal and external learning and development programmes for all staff in the company.

Celine Chotithamaporn adds, "It is a great honour to be accepted by peers and an external organization as an outstanding leader. This speaks volumes when compared to internal acknowledgement. I would like to use this recognition to pay it forward by mentoring future female leaders and young leaders."

About DirectAsia Insurance

DirectAsia launched in Singapore in 2010 with a goal of changing the face of insurance in Asia. We believe there's a better way to do insurance and we're passionate to make insurance less complicated by offering customers quick, convenient online insurance with clear jargon-free choices and allowing them direct access to manage their policies.