UX Lead | DirectAsia Careers | DirectAsia Insurance
Work at DirectAsia

UX Lead

Travel Insurance Promotions: Refer A Friend Programme for Travel Insurances

This role acts as the voice of users in our digital experiences, primarily responsible for the overall functionality and usability of our website to maximise conversion while maintaining a best in class user experience across all devices.

 

Role & Responsibilities

  • Manage end-to-end online journey from arrival to purchase, including associated integration activities, day to day management, ongoing optimisation and projects
  • Devise and implement a conversion rate optimisation strategy across the business
  • Monitor web analytics and key business performance metrics against plan, reporting and investigating as required
  • Translate website performance and user insights into sitemaps, wireframes and prototypes that lead to intuitive user experiences and the desired commercial results
  • Identify design problems, make strategic design and user-experience decisions related to core, and new, functions and features
  • Create basic graphic, provide editing and adaptation support for marketing assets
  • Act as the technical lead and advisor within the marketing team, liaise with global marketing team when required
 

And what are we looking for?

  • At least 5 years of relevant experience in using UX design best practices to design solutions, and a deep understanding of mobile-first and responsive design
  • Ability to work with varied stakeholders to understand detailed requirements and design complete user experiences that meet user needs and business goals
  • A solid grasp of user-centered design and testing methodologies, subsystems, and usability and accessibility concerns
  • Expertise in Google Analytics and deriving actionable insight. Working knowledge of Optimizely, SessionCam and Qualaroo are preferable. Basic HTML 5, CSS3, and JavaScript skills are a plus
  • Obsession with customers and their interactions with the website, able to strike a balance between consumers' and business needs
  • Meticulous. Superb analytical skills and systematic approach to problem-solving
  • Ability to juggle multiple tasks, work and thrive in a fast-paced environment
  • Enjoy being hands on and involved in every details of the UX process
 

If this job interests you, we would love to hear from you!

Join us at Direct Asia; where happier matters!

We invite interested applicants to submit their resume, including current and expected salaries to careers@directasia.com .
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