This role acts as the voice of users in our digital experiences, primarily responsible for the overall functionality and usability of our website to maximise conversion while maintaining a best in class user experience across all devices.


Role & Responsibilities

  • Manage end-to-end online journey from arrival to purchase, including associated integration activities, day to day management, ongoing optimisation and projects
  • Devise and implement a conversion rate optimisation strategy across the business
  • Monitor web analytics and key business performance metrics against plan, reporting and investigating as required
  • Translate website performance and user insights into sitemaps, wireframes and prototypes that lead to intuitive user experiences and the desired commercial results
  • Identify design problems, make strategic design and user-experience decisions related to core, and new, functions and features
  • Create basic graphic, provide editing and adaptation support for marketing assets
  • Act as the technical lead and advisor within the marketing team, liaise with global marketing team when required

And what are we looking for?

  • At least 5 years of relevant experience in using UX design best practices to design solutions, and a deep understanding of mobile-first and responsive design
  • Ability to work with varied stakeholders to understand detailed requirements and design complete user experiences that meet user needs and business goals
  • A solid grasp of user-centered design and testing methodologies, subsystems, and usability and accessibility concerns
  • Expertise in Google Analytics and deriving actionable insight. Working knowledge of Optimizely, SessionCam and Qualaroo are preferable. Basic HTML 5, CSS3, and JavaScript skills are a plus
  • Obsession with customers and their interactions with the website, able to strike a balance between consumers' and business needs
  • Meticulous. Superb analytical skills and systematic approach to problem-solving
  • Ability to juggle multiple tasks, work and thrive in a fast-paced environment
  • Enjoy being hands on and involved in every details of the UX process

If this job interests you, we would love to hear from you!

Join us at Direct Asia; where happier matters!

We invite interested applicants to submit their resume, including current and expected salaries to [email protected] .
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