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Beat that! DirectAsia.com challenges safe drivers to beat their best price on car insurance

SINGAPORE --- Online insurance company, DirectAsia.com, is issuing a challenge to motorists to find a cheaper quote on their car insurance elsewhere.

Release date: 2 November 2011

  SINGAPORE --- Online insurance company, DirectAsia.com, is issuing a challenge to motorists to find a cheaper quote on their car insurance elsewhere.

Singapore’s online insurer is so sure safe drivers won’t find a better deal that they’re promising to reimburse… not just once but TWICE the difference if anyone does.

That means if safe drivers can find a more competitive quote on their car insurance then DirectAsia.com will pay them two times the difference.

DirectAsia.com define safe drivers as:

  • Over 30 years old and have
  • No demerit points for the last 3 years
  • A NCD of 30% or higher
  • A car that is for private use & commuting to work only

By being selective about who it insures, DirectAsia.com says it is able to offer competitive prices without compromising coverage.

Simon Birch, Chief Executive Officer, said:

"Insuring low-risk safe drivers enables us to keep our costs down and our premiums down too. It’s great news for the customer. We know that safe drivers are tired of paying out increasing premiums and subsidising high-risk motorists. That’s why we don’t insure risky drivers. And that’s why we’re able to offer safe drivers the best quote in town…guaranteed!”

Advertising for DirectAsia.com’s Best Price Guaranteed campaign will be centred round the slogan ‘How low can you go?’ It will feature the short-legged Dachshund, better known as the Sausage Dog, to illustrate the company’s low-cost price promise. Watch out for online advertisements and in The Straits Times.

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