Want Luxury + Engineering? Why We Buy Continental Cars
Good advice is priceless. It makes life easier, can save us time and money. It’s a bit like good car insurance in that respect. At DirectAsia, we get asked advice on all sorts of questions, some we can’t answer. Like, why is it that when you blow in a dog’s face he gets mad at you, but when you take him in a car he sticks his head out of the window?
But some questions need answering. Like this one:
“Why would I buy a Continental Car?”
And by continental car we don’t mean the Lincoln Continental, which Elvis and Sinatra drove. No, we’re talking about the rising Singaporean sales of BMWs, VWs, Volvos and Mercedes. Some of which, according to the LTA, have seen a massive 80% increase in purchases over the last few years.
We Asked, You Answered
The answer distills down to two simple words. Luxury and engineering. In a recent poll, Singaporeans said,
“Every single cent paid for a continental car is worth it. Everything is high quality. For example, the leather used to wrap the seats is factory-fitted. This means better quality leather that lasts as opposed to leather that feels synthetic and doesn’t wear well.”
“The level of fit and finish in the interior is what sells me on a continental car. Even the quality of the plastics used in the interior.”
“Engines, well-engineered. Suspension system and chassis, sophisticated. Ergonomically, they are the best.”
“At the end of the day, it’s the brand name that matters MOST. Which will WOW more people?”
“Generally better. Sound insulation, ride, handling and safety. Well designed and classy interiors.”
So there you have it. But maybe the best advice today comes from Pulitzer Prize winning author Thornton Wilder who said
my advice to you is not to inquire why or whither, but just enjoy your ice cream while it’s on your plate.
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*Compared to leading car insurers. 16% of DirectAsia customers would save $300 or more compared to the estimated average premium across leading insurers. Cheapest based on average price of more than 12,000 cases, compared to leading car insurers.