News and Press Releases

Press Releases

Find out the latest information about DirectAsia – news releases, videos, updates and more.

DirectAsia Insurance breaks through the clutter with new ad campaign encouraging Singaporeans to rethink their autopilot behaviour
Release date: 15 Jul 2016

DIRECT ASIA awarded Best Insurance Brand in Brand Digital Excellence Awards Singapore 2016
Release date: 31 Mar 2016

Are We Happier Behind The Wheel?
Release date: 22 Mar 2016

2015 Asia’s Top Influential Brands - Direct-To-Consumer Insurance
Release date: 22 Jul 2015

Online Insurer DirectAsia.Com, Acquired by Global Specialist Hiscox
Release date: 03 Mar 2014

Online Insurer leads the way with its Social Media Strategy
Release date: 18 Jul 2013

Robin Hood helps DirectAsia.com Insurance say goodbye to ‘Boring’ Advertising
Release date: 20 May 2013

Rave Reviews For Show Sponsored by DirectAsia.com
Release date: 13 May 2013

At Last! Help For 'High Risk' Drivers
Release date: 08 Nov 2012

Bold Advertising Campaign from DirectAsia.com
Release date: 22 May 2012

Low Mileage = Low Premiums. Online insurer targets drivers with low mileage
Release date: 03 Apr 2012

Rev it up! DirectAsia.com launches new low-cost motorcycle insurance!
Release date: 08 Dec 2011

Beat that! DirectAsia.com challenges safe drivers to beat their best price on car insurance
Release date: 02 Nov 2011

Jazzed up Jingle from DirectAsia.com!
Release date: 01 Jul 2011

Celebrating Success! Road Safety Champion DirectAsia.com is 1
Release date: 23 Jun 2011

Drivers who install an in-car camera pay less for their insurance
Release date: 29 Apr 2011

Launch of DirectAsia.com Will Shake-up Singapore Insurance Market
Release date: 11 Apr 2010

In the News

Published 21 Dec 2015 by Mumbrella Asia

In this Q&A with Mumbrella Asia’s editor Robin Hicks, Png talks about why the company rebranded, breaking the mould of fear-based insurance advertising, finding a brand purpose, experimenting with programmatic and why mobile marketing hasn’t worked.

DirectAsia launches new campaign to make Singaporeans happier.
Published 19 Oct 2015 by DirectAsia

DirectAsia’s new campaign "Where happier matters” explores the promise of a quality relationship with customers when they need their insurance most.

Drive to Zero Accidents Campaign
Published 30 Oct 2014 by DirectAsia

We’re thrilled to launch the Drive to Zero Accidents Campaign, a collaboration with the Singapore Police Force and Singapore Road Safety Council.

Swimming with Sharks – Award-winning Insurer Set to Make a Splash
Published 28 Sep 2012 by DirectAsia

 DirectAsia.com is looking to make waves with its latest sponsorship deal. The internationally renowned play, Swimming with Sharks, is the latest exciting theatre production being supported by the pioneering online insurance company.

Driving Home the Message of Road Courtesy
Published 02 Jul 2012 by DirectAsia

 DirectAsia team up with Singapore Road Safety Council and the Road Traffic Police to create a campaign to promote better driving habits and road courtesy.

Helping to Change Lives – Trans Malaysia Express
Published 19 Jun 2012 by DirectAsia

DirectAsia.com has raised more than $7,000 to help the poor in Indonesia regain their sight.

In the News Archive

Premiums Expected To Stabilise
Business Times, 23 May 2012

MOTOR insurance premium are largely expected to stabilise in the year ahead and may even trend downwards.

Auto Premium Fall After 4 Years of Hikes
Business Times, 23 May 2012

Decrease is due to industry collectively turning a profit of $21m in 2011. MOTOR insurance premium have finally fallen after four years of increases following the industry's return to profit in 2011.

Car cams could get you out of a jam
AsiaOne Motoring, 31 Jul 2011

For some motorists, there can never be too many safety gadgets when it comes to protecting their precious set of wheels. Example, taxi driver Fam Ten Fong has installed surveillance cameras in his vehicle to protect himself against fraudulent claims and rising premiums.

Pioneer Work: Direct Motor Insurance in Southeast Asia
Munich RE K-Forum, 13 Jul 2011

Since mid-2010, the Whittington Insurance Group has been represented in Singapore by its direct insurance unit, DirectAsia. Supported and reinsured by Munich Re, DirectAsia got off to a perfect start. 2010 marked a reform in the history of Singapore’s insurance market.

For DirectAsia.com, road safety videos get thespian's touch
AsiaOne Motoring, 29 Jun 2011

SINGAPORE - Online insurer DirectAsia.com is coinciding its first birthday celebrations with the launch of its latest road safety videos featuring local thespian Adrian Pang.

Shoot and save
Torque Magazine June 2011, 01 Jun 2011

Online insurer DirectAsia.com, in a groundbreaking move, will offer its customers a four per cent discount if they equip their car with a camera that records continuous footage of their journey.

Capture the critical seconds before, after a collision
OneMotoring.com, 01 Jun 2011

You may be a careful, considerate driver but then other drivers may be otherwise. When there is a collision between your vehicle and someone else's, it is usually your testimony against the other party's.

Lower premiums with video system
StraitsTimes Life! Motoring, 22 May 2011

A motor insurance company has become the first to offer motorists who install a video surveillance system in their car lower premiums. Not only that, it is subsidising the cost of the system.

Rising trend seen for car premiums as losses rise
The Business Times, 04 May 2011

MOTOR insurance premiums are on the general uptrend as the industry continues to grapple with an unprofitable business, which saw losses widen to $48.9 million last year.

Singaporeans take to online insurance model
The Business Times, 04 May 2011

SINGAPOREANS have been 'extremely receptive' to the online insurance model, said DirectAsia.com chief executive officer Simon Birch.

DirectAsia.com rides on MediaCorp OOH
marketing-interactive.com, 08 Apr 2011

Singapore - DirectAsia.com has launched an outdoor campaign through MediaCorp OOH Media's platform, with ads running on 350 taxis till June.

DirectAsia.com - Online Insurance Portal Eyes the Region Now
Business Times, 18 Mar 2011

Online insurance portal surpasses sales targets after just 8 months here, leading Whittington to turn it into its core business and expand it.

Customer Satisfaction Index of Singapore
Straits Times, 15 Feb 2011

MOTOR and other general insurers, who found themselves swamped with enquiries and claims after last year's flash floods, can now say their efforts then have paid off.

Find more flexibility and choice online
Straits Times, 30 Jan 2011

It's quick, convenient, transparent and cheaper - just some of the compelling reasons why a growing number of consumers are attracted to buying insurance online.

Drive your own car insurance
Bazaar Magazine, 01 Dec 2010

For the urban sophisticate, it's good to know that all your bases are covered. Car insurance is a must for the woman on the go, and DirectAsia.com offers you the ultimate solution.

Are you paying too much for your car insurance?
Singapore Women Weekly magazine, 01 Dec 2010

While car insurance is a must, you could be paying too much. DirectAsia.com is a better value option that helps you save precious dollars without scrimping on your insurance cover.

Insure your home & its belongings with DirectAsia Home Insurance
Singapore Women Weekly magazine, 15 Nov 2010

Have you insured your home and prized possessions? Guess not. After all, your apartment is probably covered by a basic building insurance and you don’t think additional coverage is required, right? Well, it’s time to think again…

Build Social Media Connections to improve your Business
The Business Times, 20 Sep 2010

Social media, being the newest “turbo” form of the very old human practice of communication, provides the perfect opportunity to build connection between people. Insurance is about people and trust. We want to build lasting, not just single transaction, relationships with our customers.

DirectAsia Insurance is Live in Singapore with IDIT Software
IDIT Technologies - Insurance Software Solutions, 12 Sep 2010

IDIT I.D.I. Technologies Ltd., is proud to announce the successful go-live of IDIT™ Software Suite at DirectAsia.com, a member of the Whittington Group, in Singapore.

DirectAsia - Online Insurance Brand launched in Singapore
SME & Entrepreneurship Magazine, 10 Sep 2010

Last month I discussed the work carried out by Adam Morgan in the field of “Challenger Brands” and began to relate this to the birth of a real-life Challenger Brand in the shape of DirectAsia.com, a new direct-to-consumer insurance brand launched earlier this year in Singapore.

DirectAsia.com Offer Best Price Guarantee on Car Insurance
Oneshift Motoring, 07 Sep 2010

DirectAsia.com, the innovative online insurance company, is set to shake up the local motor vehicle insurance industry again by offering a best price guarantee for their premiums.

Truth as Told - DirectAsia
Auto I magazine, 01 Sep 2010

You're involved in a car accident. The other driver claims it's your fault. You know it isn't but your insurer still reduces your No Claim Discount (NCD). It's like rubbing salt in the wound. CEO of DirectAsia.com explains how his company is helping such drivers hold onto their NCDs.

Technology seen to change insurance business - DirectAsia
Channel NewsAsia, 27 Aug 2010

Market watchers say technology is set to change the insurance business, with many companies leveraging on IT systems to automate processes and cut costs.

Flexible Insurance Online – Enjoy Low Insurance Premiums & Plans
The Finder magazine, 06 Aug 2010

Purchase insurance policies for your car, home, vacation or you without going through an agent at DirectAsia.com Enjoy lower premiums and complete control by customising various plans to suit your needs.

DirectAsia provides Car, Travel, Home and Accident Insurance
Motoring Magazine, 06 Aug 2010

A new direct-to-consumer insurance company, DirectAsia.com has launched its operations in Singapore recently, providing car, travel, home and personal accident insurance to customers.

Insurance industry must take responsibility - DirectAsia
The Straits Times Forum Online, 03 Aug 2010

As a new insurer to Singapore with a management team from markets around the world, we think there is clearly a role and responsibility for the insurance industry to play in combating the incidence of fraud.

A New Direct-to-Consumer Online Insurance Brand
SME & Entrepreneurship Magazine, 01 Aug 2010

Summary of the key foundations and strategies for the brand’s development and launch in Singapore in June and how these relate to ‘classic’ Challenger Brand best practice.

Buy Insurance Policies at Great Prices from DirectAsia Singapore
Straits Times, 26 Jul 2010

Click and get insured Insurers are using the web to offer customers a quick and efficient method of buying policies that also saves them money.

Munich Re builds on Asia insurance expansion plans in Singapore
My Paper, 25 Jul 2010

Munich Re, which helps insurance companies pay for major losses, has teamed up with global insurance investor and services provider, Whittington Group, to launch DirectAsia.com, which will offer motor, travel, home and personal accident insurance through the website.

Adrian Pang to launch a road safety campaign with DirectAsia.com
www.OneShift.com, 24 Jul 2010

Well-known Singapore actor and funnyman, Adrian Pang has teamed up with Singapore’s online insurance company DirectAsia.com to launch a road safety campaign to address the rising number of motorists who do not belt up and other disturbing trends on our roads.

Online motor insurers offer lower premiums
The Business Times, 21 Jul 2010

GOING online for motor insurance generally costs less but it all depends on the individual driver and the insurer's assessment of his or her risk profile.

Car insurance: Are you properly covered?
motoring.asiaone.com, 29 Jun 2010

Most motorists are oblivious of which company their car is insured with until they are involved in an accident. And the more serious the incident, the greater the likelihood of realising just how good or bad their insurer really is.

DirectAsia.com eyeing 5% of motor insurance market
BusinessTimes.com.sg, 25 Jun 2010

It will bypass agents and offer lower premiums. NEW online insurer DirectAsia.com aims to capture 5 per cent of the motor market within five years.

Direct insurance unlikely to be a threat to traditional firms
Channelnewsasia.com, 24 Jun 2010

SINGAPORE : Singaporeans will get more choice when buying insurance online after a new player, DirectAsia.com, launches its website on Monday.

Second online motor insurer making its debut
The Business Times, 23 Jun 2010

Whittington Group says that its website will offer the best value insurance for car, travel, home and personal accident products. The international insurance investment business, which is headquartered in Singapore, will formally launch the website tomorrow.

Firm bypasses agents to offer insurance online - DirectAsia
StraitsTimes.com, 06 Jan 2010

DirectAsia.com will sell car, travel, home and personal accident insurance policies without clients paying the usual fees and commissions.

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