A new direct-to-consumer insurance company, DirectAsia.com has launched its operations in Singapore recently, providing car, travel, home and personal accident insurance to customers. With its direct business model, the company hopes to offer lower insurance premiums by removing agents from the process. It will conduct its business primarily from its user-friendly web site, supported by a fully staffed contact centre and an office at the Central Business District.

The idea about DirectAsia.com is that they listen to what consumers are saying about insurance and saw an opportunity to give them what they want. Subsequently, a team was formed that went on to search for the best practices, systems and resources to cater to the insurance market.

Some of the key points about them is that the customer is placed first and will be helped through the claims process. Apart from being available 24 hours and seven days a week, they seek to offer better pricing for better risks with policies and communications that are simple to read and understand.
DirectAsia.com owned by Whittington Group is licensed and regulated by MAS (Monetary Authority of Singapore). They are also a member of the GIA (General Insurance Association of Singapore) and are reinsured by Munich Re, one of the world's leading reinsurer.