Simon Birch, CEO of DirectAsia.com said: "We're really excited about our best price guarantee offer and the fact that we can now get this message out via Singapore's taxis. It is estimated that people will get to see these taxis bearing our logos and message at least twice a day which makes good advertising sense for us."

Other current and past taxi campaigns with MediaCorp OOH Media include Sharp Aquos Quattron RGB+Y, Sharp Aquos Quattron 3D, Kyocera, Fairprice Plus, and AXA Life Insurance.