News and Press Releases

DIRECT ASIA awarded Best Insurance Brand in Brand Digital Excellence Awards Singapore 2016

Release date: 31 March 2016

Brand Digital Excellence Awards Singapore 2016

SINGAPORE, March 31, 2016 - Heardable, a Singapore-based digital brand analytics company, today unveiled the Brand Digital Excellence Awards, Singapore 2016, rewarding brands that are executing the best online marketing strategies, in ten major industries in Singapore.

Having measured digital marketing strength across key digital touchpoints: social networks, mobile, sentiment, website content, content virality, analytics and SEO, Heardable’s inaugural Brand Digital Excellence Awards Singapore 2016 awarded Best Insurance Brand to online insurance company, Direct Asia.
Commenting on the Insurance category winners, Jon Samsel, Founder of Heardable said, “Insurance companies have the difficult task of having to reach a wide range of customer types with a large variety of products- health insurance, travel, life, automobile, and so on.  This can lead to mixed messages on social and complicated websites.  We found that Direct Asia had structured their website extremely well for an easy user flow, had great SEO, and had clear messaging on social networks.
Brand Digital Excellence Awards were also presented in product categories: Consumer banking, beauty, health & wellness, airline, automotive, QSR, jewellery, fashion retail, and hotels – plus to the strongest government brand online.
Continued Samsel, “We warmly congratulate all of today’s finalists and winners, many of whom demonstrate that strong digital marketing can result from smart strategy rather than simply big budgets.”

About the Methodology

The scoring system is based on Heardable’s AMPscore results, which are out of 1000. It scores each brand using over 800 different data points, from key digital touchpoints across the digital landscape. The 6 major categories measured for these awards are:
200pts: Sociable (social); 150pts: Actionable (Website U/X) 150pts: Shareable (Virality of content) 200pts: Searchable (SEO practices) 100pts: Measurable (Analytics) 200pts: Portable (Mobile)

Brand Digital Excellence Awards Singapore 2016  
Brand Digital Excellence Awards Singapore 2016 Brand Digital Excellence Awards Singapore 2016

About the Sponsors

Heardable: Heardable is a digital brand analytics company that instantly gathers, analyses and scores any brand’s strength across the digital landscape. Marketers and advertisers can easily monitor their brand’s presence and impact, and get insights to grow their brands in areas including: Social, SEO, content virality, website U/X, analytics, mobile, sentiment, and ROI.

BAV Consulting: BAV Consulting is a global strategic consultancy with expertise in corporate, brand and marketing strategies and customer insights.

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Direct Asia Insurance (Singapore) Pte Ltd is a member of the DirectAsia group of companies.
Reinsured by Munich Re, one of the world's leading reinsurers.