DirectAsia Named Top Brand in Direct-To-Consumer Insurance Category in 2015 Asia’s Top Influential Brands
Release date: 22 July 2015
DirectAsia has been announced as one of 2015 Asia’s Top Influential Brands by Influential Brands® , the brand leadership platform from Brand Alliance. The distinction, Top Influential Brand, is based on research gained from field consumer insights, analysing the branding qualities, social listening and the measured impact of brands on consumers through face-to-face and online surveys with more than 4,000 consumers. The award considers data from the past 3 years (2015, 2014, 2013).
"We would like to thank our customers who have voted for us in the 2015 Regional Influential Brands Awards! DirectAsia won the 'Direct-to-Consumer Insurer Award' in Singapore. This affirmation has encouraged us to continue to make buying and claiming car, motorbike, travel insurance easier and more customizable to all Singaporeans. Thank you!" said Pauline Png, Chief Marketing Officer for DirectAsia.
About Influential Brands®
Influential Brands® was created by Brand Alliance to evaluate and recognise brand excellence in Asia. By considering branding qualities, brand influence and the impact of the brand on consumers through extensive research, Influential Brands is able to award a stamp of approval on top brands in Asia. This recognition gives customers from Singapore and other markets confidence that they are dealing with a trusted organization.
Influential Brands® also leverages the platform for thought-leadership, brand communications and as an extension of its marketing platforms.