Online Insurer leads the way with its Social Media Strategy
Release date: 18 July 2013
DirectAsia.com has launched its own blog in a bid to reach out to the Singapore community. The blog will compliment its other social media sites, including Facebook, Youtube, Google+, Twitter, Pinterest and Linkedin.
Mark Carter, Senior Manager of eCommerce at DirectAsia.com believes that insurance companies need to fully embrace all aspects of social media if they want to really engage with their customers.
"We see Social Media as a way to have a conversation with our customers, as well as people who are or are not thinking of becoming customers. Long gone are the days where a company just put out a carefully controlled message, basically saying that they are the ‘greatest thing since sliced bread' and you must therefore buy our products now.
Nowadays consumers are much more demanding and sophisticated. They want to see exactly how you do what you do, and what goes on behind the scenes. It's way more transparent. It isn't what you say that counts, it's what you do ... so social media is one way for us to open up and show the world what we truly are about, and if anyone then likes what they see, then hopefully they'll consider buying from us in the future."
"We've got a lot of passionate people here at DirectAsia.com who want to share their views and experiences on everything from travel, cars, motorbikes, food, health and topical news items. We think what they have to share will really be of interest. And we are really happy to have guest bloggers writing – so if you want to tell us about your travels, or what you get up to on your motorcycle then we'd love to hear from you. We hope the blog will both entertain and inform, and we'll learn a lot in the process. It's going to be fun!"
Check out the DirectAsia.com blog.