How We Brought Robin Hood to Life

Discover how we at DirectAsia.com created our new Robin Hood commercials. This behind-the-scenes video gives you the inside story about how Robin was designed, voiced and animated. Find out how the talented production team brought Robin to life by placing him in live-action locations, and find out why he was given this very special job – namely, to tell Singaporeans about how we at DirectAsia.com are changing insurance across the region!

From voice-over artists to animators, from sound technicians to lighting specialists, these commercials brought together dozens of talented people in order to create the loveable character you see on TV. As you’ll see, he’s not always easy to work with, but we think you’ll agree that he’s unlike any Robin Hood you’ve ever seen. This guy is the real deal!

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